![]() There are many essential attributes that are missed: brand, image, availability, offer, review, etc 2. It's an entry point for various product-related snippets, which describes key product' properties: Name, Brand, Image, SKU.īy default, Magento 2 already contains a very simplified markup for Product Rich Snippet. The product schema tells a search engine that information on the current page is related to the product. Common Rich Snippets: Organization, WebPage, Breadcrumbs, Searchbox.Ĭonsider the key Rich Snippets (Schemas) for e-commerce in conjunction with the Magento 2 store.E-commerce specific Rich Snippets: Product Schema, Rating, Reviews, Pricing Schema, Availability Schema.In general, suitable Magento 2 schema markup for e-commerce can be split into two groups: Let's dive deep into structured data Magento 2 and learn about how to implement rich snippets in Magento. Which Rich Snippets should you use?Īccording to current specifications, there are already more than 100 available Rich snippets (Schemas) in total, but only a dozen of them are useful for e-commerce. In addition, Magento 2 Google Rich Snippets not only helps to increase the traffic to your store but also increases the trust level of your store or/and brand awareness. Products with Rich Snippets attract 20-40% more traffic than products without them.According to available studies, correctly implemented rich snippets increase CTR (click-through rate) by 150%.35% of all online sales start from a Google search.As a result, CTR and traffic will grow.Īdditionally, the importance of Magento 2 Rich Snippets can be described by the following indicators from different studies: ![]() How: the link is more visually attractive, and more visitors will click on it. Combining them with other tools increase sales even further. What they CAN do, however, is remarkably improve traffic, especially if your store pages are already in the top 10. Rich Snippets for Magento are not included in Google rankings and can't directly improve links positions in SERP. Google maintains numerous different Rich Snippets, including:Īll these snippets are here to help you, as a store owner, make your offer more visible for customers. You can find them on almost any website just by looking at the page source code. ![]() According to available studies, carefully implemented Rich Snippets increase your CTR (click-through rate) by up to 150%.
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